IGENITY® is a revolutionary new way to identify an animal’s genetic potential, helping producers to breed, raise, manage, milk and market cattle at an optimum level.

IGENITY gives producers the ability to know now, instead of discovering an animal’s potential only after seeing it succeed or fail in the milk string or when the animal is marketed.

This gives producers one more resource to improve the efficiency and profitability of their operations. It also holds the potential to add value throughout the industry.

Science is helping us identify more of the genetic markers that impact all aspects of dairy production and bovine health.

Merial is translating this exciting science into practical results like no one else in the world – to help optimize milk production, components, fertility and productive life.

Select Sires offers semen from bulls tested with IGENITY. You can also purchase IGENITY tests from your Select Sires representative to evaluate your cows and heifers.

Together, Merial and Select Sires help you know now, so you can make more informed decisions about breeding, managing and marketing your cattle.

Contact your Select Sires representative or visit www.igenity.com for more information.