After several years of social distancing due the global pandemic, our team was overjoyed to reunite with fellow federation team members from around the world at the Select Sires Inc. National Sales Conference in Columbus, Ohio from September 13-15, 2022.

This year’s conference theme “What If?” encouraged our Trusted Advisors to dream big and think outside the box to learn and discover new ways to better serve our valued member-owners. The experience also allowed our team to reconnect with colleagues, network with fellow industry members, and most importantly, learn about new programs and products, and better ways to achieve success. 

The Sales Conference program included inspiring keynote speakers, industry experts and partners, successful customers, and fellow team members, sharing their knowledge on a variety of topics. There was also a variety of workshops for each attendee to learn more about the topics that interested them the most. The All West Family was able to have our own meeting prior to the start of Sales Conference with special guests from Agrarian Solutions, Zoetis, and CowManager.  

Our own Dairy Program Specialist, Carly Olufs, was asked to speak on a panel titled “Becoming the Sales Representative of the Future”. Lead by Select Sires Inc.’s legendary Joel Mergler, Carly and fellow sales representatives Justin Edwards (Premier Select Sires) and Rex Reinholt (CentralStar Cooperative) shared their knowledge and experiences with the federation attendees.

After several years of not gathering together, the Sales Conference had many team members to celebrate for their achievements! Super Achiever and President’s Club honorees for the years 2020, 2021 and 2022 were on display all week at the conference venue. Our 2022 honorees will be formally recognized at our upcoming All West Holiday Gatherings.

2022 All West/Select Sires Super Achievers:

  • Marvin Correia
  • Denis Curtin
  • Greg Silva
  • Kit Watson
  • Megan Forsman

2022 All West/Select Sires President’s Club:

  • Frank Gregorio
  • Allan Hanselman
  • Brian Nelson
  • Mike Parreira
  • Kelby Stadt
  • Eduardo Trujillo
  • Randy Van Eyk
  • Jake Van Vliet
  • Randy Van Wieringen
  • Kit Watson

In 2017, Select Sires Inc. honored more than 400 employees with a brick paver entrance to the Kellgren Heritage Center at the headquarters facility in Plain City, Ohio. The bricks were engraved with employee names to recognize individuals with at least 30 years of service to the member cooperative, as well as the year they reached this milestone. In the past few years, even more team members have been added!

All West is proud to have many past and current employees represented on this display, including Sales Representative Marvin Correia and (retired) Eastern Washington District Manager Bill Van de Graaf, most recently added last year in 2021!

With our sires residing across the country in Ohio, it’s not often that the All West team gets to witness these incredible animals in person, but when we do it is a true honor! These are just a few of the sires who were on display at the 2022 Select Sires Inc. Sales Conference Bull Parade.

7JE5004 CHROME
“He was born in 2013 and still gets around great, with 580,000 units of semen sold around the world already. He is a beautiful bull and you can see where his daughters get it from,” Select Sires Inc. Jersey Sire Analyst, Herby Lutz.


First bull parade for 7HO14454 LIONEL
“He is the unprecedented leader of the industry as the number one Holstein sire for TPI, Milk, Protein, Combined Fat and Protein, Net Merit, and Proven $DWP! There is no list that this bull does not dominate. All you have to do is talk to people who are milking daughters of this bull and you’ll find that they are their favorite cows,” Select Sires Inc. Holstein Sire Analyst, Kevin Jorgensen.

First bull parade for 14HO7638 GAME CHANGER
“His sire, GAMEDAY, has had a major influence on our lineup. GAME CHANGER is one of our elite bulls for Net Merit and more!” Select Sires Inc. Holstein Sire Analyst, Rick VerBeek.

First bull parade for 7HO15349 EXTRA-P
“He is a very important bull for our program. We currently have seven of his sons in various lineups. He is a major influencer in improving our polled program,” Select Sires Inc. Holstein Sire Analyst, Rick VerBeek.

7HO12344 RAGER-RED
“He is a bull without a hole and has become popular for doing everything right for our customers. Every time you look at him, you like him more!” Select Sires Inc. Holstein Sire Analyst, Jordan Siemers.

7HO15980 HUHON
“As the number one MOONSHINER son at Select Sires, this elite bull has a deep cow family and a beautiful linear,” Select Sires Inc. Holstein Sire Analyst, Rick VerBeek.

7HO16295 HAS IT ALL
“He is the only son available to date of the world-record holding S-S-I DOC Have Not 8784 who sold for $1,925,000 in June. He knows what he was put on God’s earth to do and has been producing semen at a rate well beyond his age of fourteen and a half months old,” Select Sires Inc. Holstein Sire Analyst, Kevin Jorgensen.

250HO15236 MYSTIC CRUSH
“He has been immensely popular in our Showcase lineup and is a crossover bull who combines a show-winning pedigree with production,” Select Sires Inc. Holstein Sire Analyst, Kevin Jorgensen.

On behalf of the All West Family, we thank Select Sires Inc. for hosting a very impactful event and thank our fellow team members who took the best care of our customer’s herds while attendees were traveling. 

We are confident that attending these conferences will continue to have lasting positive impacts on the future of All West/Select Sires.

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