All great things must come to an end, including legendary careers! Thankfully, once you are an All West Family member, you are part of our team for life! The retirees of All West/Select Sires remain an important part of our cooperative’s rich history, as well as a valuable tool to plan for the future.


In celebration of the All West/Select Sires 80th Anniversary this year, we’re catching up with some of our “All West Legacies” and providing you with an update in the form of their responses to seven simple questions.


Our second feature of this series is past All West General Manager, Mr. Herald Catlin!


1. What years were you employed by All West/Select Sires?

“1968 – 2008.”

2. What position(s) did you hold?

“I played many roles in my 40-year career with All West/Select Sires. I started out as an A.I. Technician. Then, I became a sales representative. Then, I was the Beef Program Director. Then, I was Director of Marketing. Then, I was Assistant Manager for one year. Lastly, I was the General Manager/CEO for 16 years.”

Jess Knutzen, Herald Catlin and Archie Nelson 1974

3. Who is your favorite bull of all time?

7HO58 Round Oak Rag Apple ELEVATION 1491007 and 7HO5157 Regancrest Elton DURHAM-ET.”


4. What was your greatest achievement as part of the All West Family?

“My biggest achievement were the people who I hired. I was fortunate to find a lot of good people and they are who made All West profitable and progressive.”

Herald Catlin and a customer sorting Simmentals 1968

5. What is your favorite All West memory?

“All West was a family. Employees got together on weekends and enjoyed each other’s company. When we had board meetings, directors and delegates were very cordial and company-minded. We were very lucky to have the people we did who stayed with us as long as they did. They worked together really well and made All West a very enjoyable place to work and make many memories.”

Herald Catlin and Bill Genasci 1992

6. What keeps you busy these days?

“My wife. She gives me lots of jobs. We have five acres where we grow berries and raise cattle. There’s always something to do if you want to do it, but as you get older, you don’t want to do eight- or ten-hour days. You like three- or four-hour days. So, I’ve been slowing up a little bit.”

Herald and Dyan Catlin

7. What are you currently looking forward to?

“I am just hoping that my health stays with me so that I can do a few things without hurting!”


To learn more about Herald Catlin’s legacy, click here to watch & listen!

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