Stan Lock Joins Select Sires as Beef Business Development Manager

Select Sires Inc. is excited to announce the addition of Stan Lock as beef business development manager. His responsibilities will include training and mentoring beef sales representatives to provide turnkey A.I. programs and reproductive and genetic consultation. Lock will also develop and lead large-herd sales and service programs, provide expertise in stockmanship and facility design for low-stress cattle handling, represent Select Sires at beef industry events, identify research opportunities and provide sire acquisition and marketing input. Lock will be based from his home in Republic, Mo.
“I am looking forward to being a member of the Select Sires beef team,” said Lock. “I am grateful for the opportunity to integrate my experiences with a group that possesses great leadership skills. This leadership will allow us to focus on the many challenges the beef industry will be facing in the future.”


Lock has spent more than 30 years in the A.I. industry in sales and marketing roles where he developed and maintained sales teams, conducted A.I. training schools, promoted custom semen collection and assisted with sire acquisition. In his most recent role he focused on managing large-herd initiatives. Last year he received a Service to the Industry award from the Beef Reproduction Task Force. Lock is an active member of the National Cattlemen’s Beef Association, Missouri Cattlemen’s Association, American Simmental Association and Red Angus Association of America. Lock resides with his wife Denise in Republic, Mo.


“We are thrilled to have someone with Stan’s expertise, large-herd experience and mentorship skills join the Select Sires beef program,” said Lorna Marshall, Select Sires vice president of beef genetics. “His passion for implementing beef A.I. programs, customer success and maximizing reproductive performance through value-added pregnancies truly aligns with our mission as a customer-owned cooperative.”


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